Do you intend to create your own products? Do you know what are the different phases that are involved while you are creating a certain new product?
It is important that every business designs their own product so that in the future they can address all the issues themselves. You will be able to succeed in the market after that.
Every initial stage of product development begins with a concept that serves as the building block for the following stage (development).
By creating your own items, you can control the market. This implies that only you will have the authority to sell that item. This means, your brand will expand and face very little competition.
Most companies in Western countries prefer to choose China for their new product development simply because of the abundant manpower resources that are highly qualified are available in this country. Therefore, more and more companies prefer new product development in China.
However, there are many reasons why a new product development in China can be a difficult option if your product is highly customized and complex. Particularly for the products of less experienced importers, delays are extremely common.
In this post we will like to offer a few suggestions to assist you avoid delays and save time during the development and manufacturing processes because they can be quite destructive.
- Try to simplify your product
Imagine you have thought of a concept for a certain brand-new product. You have found that there are certain complications that may need certain solutions.
In such a situation, it will always be better to get feedback from your target market, whether they are ready to pay for the extra facilities to remove those complications.
If the complication does not matter to your target market, then just proceed with a simplified product, which will be prudent to consider.
- Select an appropriate manufacturing partner
It could be attractive to select an experienced manufacturer who serves well-known brands.
Even though the manufacturer makes high-quality products, choosing based just on size and reputation is not always the ideal option.
A smaller manufacturer with a few hundred employees rather than thousands would likely be a better option for new product development in China, particularly if they have expertise in the market niche for your product and the necessary production techniques.
- Put pressure on the China factory by visiting on-site
You can visit the factory during prototype sampling and production by sending a member of your own staff or a representative of a third-party inspection agency.
This will offer the following benefits:
- You will get the feedback quickly
- If there are any issues with your products that can be immediately addressed before the products get shipped
- The Chinese factory will also be compelled to hasten your project and will not leave it pending in favour of other projects.
- Identify certain appropriate shortcuts to hasten the process
Create a comprehensive project plan, and once you can see each stage, decide whether there are any places where a time-saving shortcut would be available.
When you can see the entire project plan, it is time to decide where it could be prudent and advantageous to take a shortcut. This may however vary from project to project.
However, you need to exercise caution here, as often shortcuts can be risky too!
Conclusion
Every new product development in China may have certain uncertainty and danger of delays.
Besides developmental activities, there can also be delays related to manufacturing, and shipping.
If you work proactively and also try to reduce the complexity of the product that you want to develop in China, you can reduce this risk. But be cautious and take calculated risks, if you want to save your time.